Yield Sec monitors everything across each jurisdiction’s betting, gaming and lottery reality.
We offer vital products for government, regulators, trade associations, legal operators and suppliers, media and content platforms, law enforcement and other stakeholders that help guide insight and drive the right decisions and results to optimize and protect the marketplace.
Our products act as bridges from what the market was to what it should become for all legitimate stakeholders to the business of betting and gaming, and work holistically to deliver solutions that positively impact the gambling ecosystem.
To facilitate impact across each betting, gaming and lottery ecosystem, Yield Sec has products for all legal stakeholders:
Encourage sustainable legal operator and supplier growth from a contained commercial marketplace actively removing unfair competition from illegal entrants
Reduce and remove criminal risk for media platforms and partners from carrying illegal content promoting black-market gambling operators
Take control of the marketplace, across legal and illegal operations and ensure player and audience protection and predictable taxation receipts
How does it work?
Each product utilizes a unique process-driven approach by stakeholder and territory to deliver actionable benefit and value for each client which, in turn, positively impacts the marketplace ecosystem, overall.
We developed the Yield Sec (short for “yield security”) technical intelligence platform from a proven military counterinsurgency stack to combat the problem of the commercial insurgency represented by illegal, black-market gambling operators.
- Monitoring: Our technical platform scours the internet for relevant betting and gaming keywords and phrases to find all instances of commercial and referral gambling content, traffic, audience, advertising popularity and more.
- Reporting: Content is analyzed, categorized and classified into legal and illegal groups, at the top level, and into splits by sports, product, event and more.
- Prioritizing: Once separated into what comes from legal operators and what comes from illegal entrants, the platform uses AI, machine learning and expert human intervention to rank, order and value threats to the individual stakeholder, and the ecosystem overall. The Yield Sec Matrix prioritizes these threats to revenue, market share, player and audience protection, compliance, responsible gaming and potential taxation at the State and National level, based upon the calendar and events cycle. Content featuring advertising for illegal Super Bowl bets in late January in a US State then, is a far higher priority than content pushing illegal Pai Gow Poker in any US State at any time of year.
- Enforcing: Prioritization presents a detailed view of what content needs to be controlled and remedied at the legal operator level (non-compliant advertising from referral partners, for example), and what content needs to be cleared and removed from illegal operators, period. To facilitate removals of illegal content, Yield Sec works alongside media partners, regulators and law enforcement across search, social and digital media platforms which supply the “oxygen” of advertising.
When consumers want to bet on sports, casino or lottery online, they should find fair and safe online betting and gaming.
Today, not every betting, gaming and lottery app or website is legal.
Yield Sec will assist legal stakeholders in making it unprofitable for black-market operators to remain in operation. Our platform helps reduce and restrict illegal operator presence and profitability by denying these criminal entrants the oxygen of marketing to acquire new audience and reach or reactivate any existing customers.
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