What We Do
Across high-value consumer betting, gaming and lottery marketplaces, we innovate and operate an actionable intelligence platform: Yield Sec, short for "yield security". Our marketplace optimization and protection products serve many clients, delivering a single source of truth that enables valuable decision-making, operations, regulation and enforcement. Our mission is to facilitate fair, safe and functioning gambling ecosystems that do not fund crime - they fund our commerce and communities.
The Challenge
The United Nations estimates that illicit sports betting makes off with up to $1.7 trillion each year - this quantifies the scale of theft from regulated revenue and consequent taxation being taken from legal marketplaces, and that is just upon a single gambling vertical of sports betting alone.
Marketplaces today use a variety of measures to try control the betting and gaming industry, such as payment blocks, IP and DNS restrictions and brand blacklists.
None of these work.
The presence of illegal operators creates an industry duality:
- Customers are not uniformly protected
- Legal, licensed operators compete at a disadvantage
- Industry revenues and taxation flow out of the jurisdiction, towards illegal operators
The level playing field of a truly contained, optimal marketplace can only be realized by following the money to identify all marketplace interaction and illicit interference with the legal, licensed industry.
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What is Yield Sec?
Developed from a military counterinsurgency stack, Yield Sec is an actionable intelligence platform with advisory services for government, regulator, trade associations, legal operators, media and content platforms, law enforcement and other stakeholders working towards an essential goal:
The provision of an identified, protected, optimized and sustainable marketplace for betting, gaming and lotteries.
Read moreProducts
Yield Sec monitors everything across each jurisdiction’s betting, gaming and lottery reality. We offer vital products for government, regulators, trade associations, legal operators and suppliers, media and content platforms, law enforcement and other stakeholders that help guide insight and drive the right decisions and results.
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Results
Intelligence to guide the right decisions and results and achieve the contained, compliant commercial marketplace.
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