Yield Sec was adapted from a military anti-terrorism and counterinsurgency stack to see, know, value and action commercial opportunity, consumer safety and community benefit across online consumer industries and the marketplaces they operate in.
Today’s online economy has been hijacked by crime and illicit operations: we no longer live in the shadow of black market activity, often characterized as “revenue leakage” or “acceptable loss”.
We live in the era of The Great Online Revenue Robbery, where today’s black market interference acts as the biggest form of cyber crime there is - negatively impacting legal marketplace participants from producing the revenues they should; from generating the consequent taxation they should; and, from delivering the consumer safety our communities expect they should.
For today’s online industries, crime steals from the marketplace with impunity: taking revenue, paying no taxes, providing no community benefit, and protecting no consumers.
Yield Sec exists to help our clients move the needle against crime, and towards their legal operations, local commerce and the community.
Our first marketplace platform, Yield Sec GAMBLING was engineered for regulated iGaming, Sports Betting and Lottery marketplaces, to help support clients moving the needle against crime and the $5 trillion per year that is lost to illegal online gambling and the community harm it causes.
Yield Sec Senior Team
Our senior team is comprised of leaders from betting and gaming, entertainment, data and analytics, advertising, law and professional services.
Ismail Vali - Founder & CEO
A leading gaming industry executive and marketing consultant for over 20 years with an academic background in Law, as a graduate of Brasenose College, Oxford University. Ismail combined these two defining experiences allowing him to lead the team that innovated the Yield Sec platform and ecosystem approach to serve all legal stakeholders and help them benefit from the removal of crime across the gambling marketplace.
Bret Sperling - Co-Founder & CFO
A seasoned financial professional and founder of Sperling Advisory LLC, a consultancy providing start-up and mid-market companies with leadership across M&A, cap raises and rapid growth. Prior to starting Sperling Advisory, Bret was a Principal at a large regional CPA firm.
Alastair Graham - Co-Founder & COO
Alastair is an early stage investor and senior creative director and producer with experience across advertising, production, streaming and broadcast. He has worked across documentaries, entertainment and advertising with diverse projects for partners including Amazon, BBC, British Airways, Coca-Cola, Honda and numerous betting, gaming and lottery brands.
David Pedley - Co-Founder & CLO
As an attorney, David has been involved in securities and M&A transactions valued at over $1 billion. David has represented start-ups, tech companies, venture capital and debt funds, merchant banks, and one of the world’s largest hedge funds. In legal practice, David’s extensive experience covers Education, Marketing, Medical & Tech clients.
Matt Zarb Cousin - Senior Advisor for Goverment & Regulatory Affairs
Matt is the Director of Clean Up Gambling, a not-for-profit pressure group campaigning for reform of online gambling regulation in the United Kingdom, and is a co-founder of Gamban, a gambling cessation application for those suffering from issues with problem gambling.
What is Yield Sec?
Yield Sec is an actionable intelligence platform with advisory services for corporations, brands, government, regulators, legal operators, media and content platforms & other stakeholders working towards an essential goal: The provision of an identified, protected and optimized online marketplace across industries.
Under the hood, Yield Sec’s platform, products, processes and people present the right framework for corporations, brands, government, regulators, legal industry, law enforcement and other stakeholders to make and action decisions from. The decisions that protect and perfect both valuable and at-risk online marketplaces and their consumers, today.
We developed the Yield Sec (short for “yield security”) technical intelligence platform, machine learning and AI from a proven military counterinsurgency stack. The same technology that identifies, tracks and helps fight terrorism and political violence underpins our solution to combat the commercial insurgency represented by illegal, black-market activity.
The legal foundation of Yield Sec's proposition is simple: Illegal black-market operators breach long-established criminal law. By taking regulated revenue and tax yield out of a contained online marketplace, illegal actors satisfy one crime: Theft.
How does it work?
- Monitoring: Our technical platform scours the internet for relevant industry keywords and phrases to find all instances of commercial and referral content, traffic, audience, advertising popularity and much more.
- Reporting: Content is analyzed, categorized and classified into legal and illegal groups, at the top level, and split by product, event, content and more.
- Prioritizing: Once separated into what comes from legal operators and what comes from illegal entrants, the platform uses AI, machine learning and expert human intervention to rank, order and value threats to the individual stakeholder, and the ecosystem overall.
The Yield Sec Matrix prioritizes these threats to revenue, profitability, market share, player and audience protection, compliance and potential taxation at State/National level, based upon seasonality, the calendar and real-World events cycle. In gambling, for example, content featuring advertising for illegal Super Bowl bets in late January in a US State then, is a far higher priority than content pushing illegal Pai Gow Poker in any US State at any time of year. - Enforcing: Prioritization presents a detailed view of what content needs to be controlled and remedied at the marketplace level (non-compliant advertising from referral partners, for example), and what content needs to be cleared and removed from illegal actors, period. To facilitate removals of illegal content, Yield Sec works alongside ISPs, media partners, regulators and law enforcement across search, social and digital media platforms which supply the “oxygen” of advertising.
The point?
Consumers should find fair and safe online marketplaces.
Today, across online marketplaces for Gambling, Streaming, Crypto and Consumer Goods, consumer activity is compromised by crime from black-market entrants.
Yield Sec will assist legal stakeholders in making it unprofitable for black-market operators to remain in operation. Our platform helps reduce and restrict illegal operator presence and profitability by denying these criminal entrants the oxygen of marketing to acquire new audience and reach or reactivate any existing customers.
